Here’s One of Our Favorite Postcards for Motivated Sellers…

40 comments

 

Hey guys, JP here, and I’ve got something pretty sweet I want to share with you today: A marketing piece you can swipe and deploy in your own business any time you want.

So here’s the deal…

As any capable, card-carrying real estate investor who’s actively doing deals will tell you, the only fuel that keeps your real estate money machine cranking is quality leads coming in like clockwork.

For wholesalers like me, that means a steady stream of motivated sellers with properties they sorely need to sell, plus ravenous cash buyers, hungry to devour the deals we serve up on a silver platter. For fix-and-flippers, it’s distressed property leads and retail buyers. And landlords of course need solid investment properties and quality tenants.

The list goes on… but regardless of your real estate flavor of choice, it’s pretty clear-cut: leads are the lifeblood of your business, and one way or another it all seems to start with the distressed seller.

In our wholesaling business we actually have a number of channels actively generating distressed seller leads for us, including referrals, signs, and JV partners. But hands down, the lion’s share of our wholesale deals come to us through our direct systematic mail marketing efforts.

Which brings us to this:

Today I want to share with you a postcard I’ve been using lately with great success as part of an experimental shift in our motivated seller marketing. Below you can see a full screenshot of our new seller postcard front and back. But to really understand what’s under the hood and why, I recorded a short video for you walking through the postcard, and explaining the ‘how’ and ‘why’ behind our intentional shifts…

  • From hype to unassuming in our message…
  • From ‘corporate’ to ‘mom and pop’ in our framing…
  • And ultimately from quantity to quality in the leads themselves.

Whether you agree or not with our little experiment here, I think you’ll really find it interesting. And I’d really love to hear what you think about it with a quick comment below.

Feast your eyes…

P.S.

The cost varies depending upon how many mail pieces you order. We ordered 4,944 of these postcards at $2,470, which includes the printing and the mailing with first-class postage, and that comes out to about .50 cents per piece. Totally worth it! This was, of course, a large-volume mailing, so the price per piece varies depending upon the amount in your mail campaign.

Show me…

Enjoy living on the edge? Want to give this here fancy postcard a try for yourself? Feel free.

Here’s a headshot screenshot – bam!

Take me…

You could remake this postcard a number of ways, but the easiest would be to just use the same folks we do.  Here’s a direct link to the company we use if you want to have them print & mail the exact same postcard for you. They told us you can get a 10% discount through that link too, which is pretty neat.

Now say it like you mean it…

Like I said, I’d love to hear what you think.

  • Is this is the awesomest thing since sharp cheddar or the stinkiest thing whatever other cheese this here cat’s smelling?
  • Maybe you’ve tried an approach like this? Let’s hear about it.
  • Had success with another postcard or yellow letter lately? Do tell.

Leave a comment below. And don’t forget to be awesome.

Johnpaul Moses

JP Moses is a roughly-hewn man-child who jumped into REI back in Y2K and full time in '02. After many twisty turns over the years, from landlording to short sales to rehabs to Realtoring to lease options to REOs to notes to owner financing, blah, blah, blah… he finally stuck his flag deep into wholesaling. Today JP's Memphis-area operation's wholesaled somewhere north of 400+ transactions and actively turns 3-7 houses a month. He also really digs helping others and pours a ton of his heart and soul into helping his fellow real estate investors from his own REI and business-building experiences.

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40 comments
Deborah

Great postcard

Reply
JOE 4

Great Postcard

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Roddrick Morris

Brilliant! Love it!

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Fernandez Luckett

thank you for your help, this is GOOD.

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Kyle

Insightful simple enough just might work looking forward to the download.

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Joe

Interesting idea. We’ve all heard of yellow letters but yellow postcards 🙂

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Molly MacKillican

Cool Love it!!!

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Deo

Nice post card. Which service do you use to answer your phones? Which lists do you send to voicemail? I heard in one of the blog you send to VM too.

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Robert Knight

I hope this works to improve my business.

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Marcus Friedel

The unusual appearance will command the recipient to read the post card as opposed
to throwing it in the trash. Looks great.

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Sheldon

Great Postcard and insights

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Mark Depperschmidt

Thanks for the post card samples!

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    Patrick Riddle

    You’re welcome Mark! Now send it out to some motivated sellers.

    – Patrick

    Reply
Svetlana

Email the script please – appreciate it!

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    Patrick Riddle

    Hey Svetlana, the download link to see the postcards is on the page here.

    – Patrick

    Reply
Mario Dimacias

Thanks JP & Patrick. Appreciate the “ninjary,” lol, marketing tactics. Keep’em coming.
Mario

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Brian Abramson

Ummm…the sample JP used in the video…where is the return address? It strikes me that if I were to mail to vacant property owners I’d want the USPS to return any undeliverable postcards so I can order a skip trace for that property. Thanks.

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Laura

Nice effective postcard. What was your conversion rate on it?

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    Patrick Riddle

    Hey Laura, the conversion rate is going to depend on the type of list you’re mailing and how targeted it is. And other factors.

    What’s most important is to track your results so you know what’s working and what’s not.

    – Patrick

    Reply
Stephen H.

I have recently stumbled upon your site and really love all the blog info you all have. I have recently started my whole sale journey but have yet to do a deal. I have some some craigslist and Facebook campaigns but my phone is still slow to ring. As a newbie seeing all the info out there I have no idea where to start. I have thought about doing a mailer but am not sure. What would you all recommend for a newbie to get his phone ringing.

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Kahl McDevitt

I and my pals have been a HUGE ‘fans’ of J-P Moses and Patrick Riddle for … well … almost forever. Now that they’ve joined ranks as AwesomeREI, who among us CANNOT benefit?

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John Thurman

Hi ya’ll, I kind of like that this piece.Place send a word to me of this thing you’re talking about. I believe I will be excellent at it.

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Dwanell Warren

Keep it rocking fellas! Hey are you using the equity% field when you filtering for high equity? Also are you mailing out to out of state owners or both? Do you also mail to the home owners with this same card? And what percentage have you gotten with this postcard to that list..

Thanks

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    Johnpaul Moses

    Hey Dwanell, for my part, I typically aim for equity based on how long since the property was purchased. So in other words, I’ll pull an absentee owner list for my favorite zips, but filter it for “Last Sale Transaction Date” to be 20 years ago or more, for example. We frequently use this criteria for absentees (in state and out of state). I’ve never mailed to homeowners with this specific card… at least not yet. And I couldn’t tell you the percentages…. we should track that better though.

    Reply
Roy Leach

It’s probably in another blog entry, but where do you get your lists from for the postcards?
Thanks!
roy.

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    Johnpaul Moses

    Hey Roy, we get mailing lists from multiple places. Some of them we gather ourselves and others we purchase. For example, we purchase absentee owner lists by zip from Listsource.com. Prices range from $0.12/lead to $0.07/lead, depending on volume, and we usually tweak the criteria to narrow it down to people who likely have equity and have owned their home a certain amount of time. We also do systematic gathering of abandoned house leads ourselves, and we can pull down our local county tax defaults lists anytime. We used to gather probate leads ourselves, but now we use a company who does it all for us.

    Reply
Steve

This sounds great! I was wondering if u buy a house from some one that is willing to owner finance, can u use a “subject to” contract or some thing else?

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    Johnpaul Moses

    Hey Steve, thanks for the comment. To your question, you could simply amend whatever standard contract you use to say something like, “Property is being purchased subject to existing mortgage in the amount of $_______, which will remain intact after closing and will be paid monthly on-time by buyer.” Friendly disclaimer, I’m no sub-2 expert… but that seems a pretty simple way to morph your contract into what you need it to be in that kind of a situation.

    Reply
    Steven

    No you could use lease purchase with option to buy

    Reply
Peter Arosemena

Thanks.I am going to use this postcard in my next campaign.

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scott

Great stuff, love you Awesome ness guys.

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Gerry Dilascio

Hey JP,

Appreciate all the great info. newbie at the real estate investing venture.

Thanks, Gerry

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