The Bandit Sign Sneak Attack! | Awesome REI

The Bandit Sign Sneak Attack!

14 comments

Hey, JP here and I want to share with you a simple ‘hack’ I discovered for bandit sign marketing you can use to boost the motivated seller leads flowing into your real estate investing business.

Seriously.

I call it my “Bandit Sign Sneak Attack” strategy. It’s an unorthodox approach to regular “bandit sign” marketing that really takes it to a different level.

In fact, with my little twist here, this may just turn out to be one of the better deal-getting tricks in your arsenal.

Watch and Learn…

Prefer Reading Instead?

Sure thing. It’s a simple, sneaky little marketing hack that I’ve never seen anyone else using, and here’s how it works…

We all know that regular “bandit sign marketing” just, plain works to generate leads quickly and cheaply. But honestly, it’s also a big, fat pain in the rear.

  • You (or someone on your team) get up at 4 am under the cover of darkness to pepper neighborhoods with corrugated plastic signs in highly trafficked places…
  • And since they’re not exactly Kosher with code enforcement, you might even go to the trouble of putting them out on Friday night, then going back out all over again on Sunday night to pick them up.

Obviously doing any of this really sucks.

But here’s a different approach I take that’ll rock your world—A much saner, safer, and (let me tell you) even more profitable way to approach your bandit sign marketing.

Step 1: Choose Your Targets

First, scope-out all the neighborhoods you want to work in and specifically look for any and all vacant properties.

And you know the tell-tale signs of a vacant house, right? Overgrown grass, multiple newspapers in the driveway, mail spilling out of the box, stickers on the doors and windows, untouched phone books on the front porch… you know the drill.

Step 2: Sneak Attack!

Now that you’ve found these vacant properties in your neighborhood of choice, go put out 50 of your “We Buy Houses” bandit signs right in the yards of those 50 vacant properties you’ve identified, all in the same neighborhood. This can be done all in a single day with some thoughtful organization.

Yes, I’m serious. Just use a standard metal “H” frame and stick it right in the front yard of each vacant house.

And a little pro tip: If possible, try posting close to the house or a tree—anywhere where they’ll not be in the way and possibly removed by a bank-hired lawn care service. If you start at 10 AM, you can probably be done by happy hour.

Then just hold tight till the calls start coming in… and they will… You’ll typically start getting calls from three sources: (i) property owners, (ii) neighbors, and (iii) other investor-buyers.

Step 3: Handle Awesomely

Whenever a homeowner calls, they’ll ask why the heck you’ve put a sign in their yard.

Simply tell them that you buy houses and you’re interested in buying their house. Explain that you wanted to reach out to them, so you tried by using the sign, and apparently it worked!  Once you tell them you have cash and are interested in buying, they’ll probably keep talking.

One of the more interesting aspects of this whole approach is the impact it ends up having on all the neighbors around the vacant houses. Once they see your signs all over the area for 10 blocks, they start thinking, “Wow, this guy must be buying houses all over the area!”

And here’s the beauty in this: Whenever any of them happen to be in a motivated seller scenario, you of course become the logical go-to person, since you’re clearly the dominant house buyer in the area.

And while you’re fielding all the calls from neighbors and homeowners, you’ll definitely get calls from other investors too, who are also active in the area and suddenly noticed your signs everywhere. Make the connection, add them to your cash buyers list, and then once you get your next property under contract in the area, call them back and sell it to them.

The Pièce de Résistance

And here’s something you don’t want to miss:

You won’t get in trouble with code enforcement.

Why?

Because you’ve placed signs in the yards of private properties, not on telephone poles or in the medians of busy intersections. Code enforcement pays little-to-no attention to signs posted in residential yards like this.

How beautiful is that?!?

So that’s it… now go use this strategy. Create an internal business system to routinely go out just one day per month and put out another 50 bandit signs on vacant properties. Or better yet, hire a couple of teenagers looking for an extra buck to go do it for you. Just make it happen, and you’ll find yourself doing more deals and making more money as a result.

Well, what do you think? Would honestly love to hear a comment from you below with your thoughts on this little bandit sign hack.

Stay awesome,

—JP

(NOTE: Curious about even more ways you could systematically profit from the vacant and abandoned houses in your target market? Then you might want to seriously looking into this in-house training: Abandoned House Secrets)

Abandoned House Secrets training

Johnpaul Moses

JP jumped into REI back in Y2K and full time in '02. After many twisty turns over the years, from landlording to short sales to rehabs to Realtoring to lease options to REOs to notes to owner financing, blah, blah, blah… he finally stuck his flag deep into wholesaling. With somewhere north of 500+ transactions under the belt, he really enjoys helping fellow real estate investors shorten their learning curve & level-up their game from his own wins and losses in the REI game.

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14 comments
debbie kaye floyd

I enjoy the thought and will most definitely implement this idea in my selling strategy. Thanks for sharing

Reply
Junior

Great Idea!!
I will surely be trying this one out!!
Thanks JP

Reply
Angela Barnes-Roberts

I think this idea is phenomenal!! I am going to get on it right away.

Reply
Charles Getgen

This could really work…. I’m going to try it!!

Reply
Jack Vo

Awesome video! Truly “Sneaky” but Awesome technique!
Thank you for sharing, JP 😀

Reply
Eric Poling

I heard that strategy many years ago. It obviously worked then and works now. There’s an issue I heard recently regarding this strategy is that it could be illegal to do that in some cities, counties, or states. You might want to check on it.

Reply
    Johnpaul Moses

    Hey, Eric…not giving legal advice here. My opinion is that there’s prolly not like specific laws about not putting signs in the yards of vacant properties. But I’m sure there could be local ordinances that could be used against someone if a city really wanted to go after them hard. Which feels unlikely to me. Unless it’s already some big, well known thing that locals are coming down on, then I’ve always leaned into the “assume the best, and ask forgiveness, not permission” approach. Make sense?

    Reply
      Eric Poling

      I live in Florida. Two weeks ago I went to Cameron Dunlap’s Vacant House Workshop. Either Cameron or someone else mentioned doing this and I heard this strategy from Richard Roop and Dan Doran more than 10 years ago now. Anyway someone else responded, maybe they were from Florida or another state I don’t know, there was an issue with putting a sign in an owner’s vacant property, I don’t remember exactly what it was, and doing so could get you in trouble.

      One possibility is someone mows those yards either the city or the bank and they may want to come after you. The city if they think you’re the owner and not taking care of it or the bank for trying to sell something you don’t own.

      You might want to check it out and be careful is all I’m saying.

      Reply
        Johnpaul Moses

        Truth be told, putting bandit signs isn’t technically ‘legal’ anywhere, whether on street corners, phone polls, medians, or anywhere else. I guess maybe in your own front yard or place of business. But that’s why code enforcement take ’em down, and hence the nickname “bandit signs”.

        It’s a cost vs. reward thing for most people, right?

        Like jay walking: I know it’s technically illegal for me to cross the street right here…but is the possible penalty for doing so worth more or less than the cost (wasted time/effort) of walking a block away to the proper crossing?

        And likewise, how does the cost of these bandit signs being yanked, or whatever other penalty each city/county may (or may not) compare to the potential reward it presents?

        So yeah, that’s how I’ve run my own personal business over 18+ years. You’ve got to figure out your own risk tolerance and run your biz accordingly.

        Reply
      Truett Neathery Appraiser

      I second your concern. Trampling someones property rights is not something I would want to have my name or phone number associated with.

      Reply
Patrick Riddle

Dude. Awesome post, Jp.

…also love the fancy video editing 🙂

Keep the awesome coming bro.

– Patrick

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