Here's My ‘Burned House' Letter
I have a question for you…
Have you ever driven by a burned-out house and wondered about it? Wondered how you might approach that owner, acquire the property and fix it up?
Well, you’re in the right place at the right time… because today, I’m going to share what I like to call my “burned house” letter. And not only am I going to show you the letter and explain how to use it, you get to download a copy for free.
JP Moses here, and I’ve used this letter for years quite successfully, and now it’s yours to use as well.
Uh, you’re welcome, my friend!
Now this is important…
You’ll want to keep in mind that you’re stepping into a rather delicate situation. This homeowner has suffered a great emotional loss, and perhaps, may have even lost a loved one or suffered an injury due to this fire.
So, a word to the wise is to handle with care. And as you’ll see in my video below, my letter can help you do exactly that, plus I’ve given you a few more helpful tidbits as well.
Here are a few other things you’ll take away from my video lesson about this letter:
⟶ Finding burned-out houses
⟶ Who to contact
⟶ How to create the best tone for the letter
⟶ How to present yourself and your company entity
⟶ How to create a subtle but effective call to action
Enjoy…
Video Transcription:
Hey, what's up guys? JP here and in this here video, I want to walk through a letter that I put together a few years ago that we will send from time to time when we come across a burned out property.
Alright, so burned houses are a little bit of a unique animal in that you can often get a seller to almost give them to you for nothing.
Why is that? Well, it's because in a lot of cases they're getting an insurance payment that is well above and beyond what they actually owe. The property, they may have a house that's worth , you know, $150,000 on the market. Maybe they owed $79,000. The thing burned to the ground.
Well, they're not just getting a check from their insurance company for 79,000 to pay off the mortgage… they're getting the amount of money it would take to rebuild that house in most cases. They might even in excess of a $150,000 many times.
So they're getting a check, it's a payday and they're going, oh, do I really want to rebuild here? Maybe I just want to take my money and go buy another house… or, maybe put a big fat deposit down somewhere.
So, I've really like farming burned out properties. In my area it has proven very hard to put my finger on the pulse of that list, like someplace that is a database of a burned out properties. I think it's got to exist, but I haven't cracked the code on it yet in 16 years.
You know, the fire department certainly has some kind of database of calls that they answer for fires. But I've tried man and try as I might have gone down to the fire department, I've talked to the fire chief and they just don't seem to want to give me that information. Some of you guys out there may have cracked the code on that. It's probably different even from county to county.
So regardless, even if you only ever did this on burnouts that you just happened to drive by, it's still a handy little letter to have at your disposal.
So, let me jump into it and just show it to you and you can download it here on the page somewhere in this lesson.
Our normal important disclaimer needs to apply here. This form is provided to you as is without any warranty of any kind of use it at your own risk and all that good stuff, right?
And here you go. Here's my little personal note. I came up with this template letter to mail out to any burned houses I happened to notice. I just take down the address and mail it directly to the burned house, trusting the good old USPS to forward it wherever it might need to go.
So, let's take a look at it.
Alright, right from the get-go, let me point out and just let me get the little Microsoft Word ribbon out of here. There we go, right from the get go. I'll tell you, this is the specific address. Obviously this is a date merge fields. So whatever today's date is, it should populate based on whatever your computer thinks today's date is.
Obviously, you want to put your information here, your return address, your name, and I want you to notice that I've got John and Mary.
There’re different schools of thought on this, but personally I think that I get a better result in my market when I come off as a mom and pop real estate investor, not the big, professional, slick, home buying company. Now other people will dispute me on that and have probably tested it and gotten different results.
I know my friend Cody Sperber takes a totally different approach. He'd much rather look like a big company show up wearing a polo with the logo on it and all that good stuff. I don't really know that there's a right or wrong. You kinda need to know the approach that you're going to feel the most comfortable in your own skin with. And bottom line, one approach is gonna work better with some people than others and it's going to go both ways. So I don't really think it's a right or wrong, but I personally over the years have chosen to try and frame our company as a small mom and pop operation.
So, got a wife and husband name here if you're married. I think that's nice little, you know, if that's the angle you want to take, that's how you can play it.
So here's the seller you know, I just take down the property address, go to the tax assessor's website and look up who the owner is and where their tax bill is mailed to and I mail a letter directly there.
There might be a landlord, might be a homeowner, and then of course you got to change who it's to—dear Mr. or Ms. Jackson in this case.
“Recently I noticed that your house has sustained extensive fire damage. I offer my sincerest condolences for your loss and an earnest hope that your loss was limited to only monetary damage.”
Now I start off that way because I don't want to gush. I don't want to come off as insincere, but you know, people could have lost their lives in this fire and I don't want to just get right down to business without at least acknowledging that there could be that there's definitely some loss here. They've lost a lot of memories, you know, a lot of family life that happens in a property.
There's trauma at some level that is has occurred here and hopefully it's only monetary and not a family member or something, so I don't go on and on. I think that would be counterproductive, but I do take a moment to offer sincere condolences and an earnest hope that it was limited to monetary damage.
And I get right to the point: “My reason for contacting you as simple. My wife and I are in the business of buying severely damaged houses like yours”.
Now that is front and center bold for a reason. I want it to stick out. You know, it's the first big message of the whole letter.
And notice again, my wife and I, of course if you're not married, you have to change that. Or if you're perhaps the wife, then you'll say, “my husband and I.” But again, that plays the way we like to frame ourselves.
“If at any time while you are working with your insurance company, you wish to consider selling your house and its present condition as is quickly and easily, please consider giving us a call. Here are some highlights if you wish to accept our offer to purchase your house…”
Now, let me take a moment while I'm thinking about it and point out that there's not a single exclamation point in this entire letter.
Why is that? Well, you know, most people who putting marketing piece together, they use a lot of exclamation points and a lot of, they kind of overdo the bold and Italics and underline. And it's almost like you've been conditioned to think that that's what gets people to respond. I think maybe once upon a time for a real narrow timeframe, maybe it had that desired effect. But any more people see that and a lot of times consciously, but probably even more so subconsciously as a turnoff. And they see it as if they're being marketed to, and that you're trying to persuade them of something.
What I don't want to do is try and persuade in this. I just want to make them aware of what I can do if it's a good fit for them, but I want to do it in as compelling a way as possible.
I want this letter and all of my marketing materials, frankly, to be laid out in a way that's easy to scan. I want to chunk down, I don't want any big paragraphs. I like the use of bullet points. I like the use of bold and underline as you can see here. But I like to use it tastefully. If you overdo it, you overdo it. It's just too much it loses the impact.
So, in any marketing that I put together, I'm always replacing exclamation points with periods or question marks. Question marks are great—they hook you. It's shaped like a hook, and you draw people in with it. There's not a lot of them in this one. But I would much rather make the same statement and put a period at the end then a question mark, because that one little difference could be the difference between somebody smelling bs in whatever it is that you said and not.
Okay? You may disagree with me, I don't know, a lot of marketers would, but that's my story and I'm sticking to it.
So that said, here's my list of bullet points and these are benefits, right? “We will offer a fair price for your property and pay all cash. We will offer you a quick no hassle closing.” And of course, as you're scanning this, what do your eyes do? What do you see? You start at the top usually, but then you're going to “Severely Damaged Houses”… these people buy severely damaged houses. Okay? “…Fair price….” “…All cash…” “
Quick note: So, you can scan this and kind of get the meat of it, right? It looks like that needs to be corrected. So “We will offer you a fair price for your property and pay all cash. We will offer you a quick no hassle closing. We want to make it as easy as possible for you. We want to buy your house as it is in its current condition.”
I've already said that, yes, but I'm saying it again here. “Current condition, we will take responsibility for all repairs. We have a proven track record of purchasing homes like yours. This is our full time business. You can completely avoid the hassle of hiring contractors, handyman, or inspectors for your home repair.”
This is actually very benefit-heavy. You know, think about a burned-out property—there's a lot of hassle associated with dealing with that situation. I mean, the moment that your house is burned, you still own it and you have a great big liability on your hands there. You have a dangerous situation perhaps. Some kids could get in there and start rummaging around and who's on the line if some kid goes in there to your previously burned out house and steps on a nail or the floor falls through you as the homeowner? So you know, this line is speaking directly to easing the pain of all the hassle associated with this.
“I realize that at such a time as this, it can perhaps seem overwhelmingly difficult to be burdened with so many decisions at one time. If this letter has happened to you at such a time, please either disregarded or set aside for future reference. We do not wish in any way to add to your burden. If, however, you wish to further explore the option of selling your house to us, please do not hesitate to call us at any time. There's no obligation and we will be more than happy to answer any questions you may have. Thank you very much for the generosity of your time. Wishing you the very best, John and Mary Buyers.”
And then of course all your information you're going to fill in there.
So, it's one page, one side. It's very simple and straightforward. I'm not in favor of waxing on and on about benefits and it's just all hype. I think you just want to clearly, simply state what's in it for them if it's a right, if there's, if you're a good fit for them, they should be able to read this letter and know that or they're going to keep it and explore it later, but there's not an ounce of hype here.
So there you go. This letter, like I said, just keep it in queue. Whenever you or somebody on your team comes across a burned out property, whip it out, send this thing out. You can even upload it into Click2Mail.com mail and have it ready to deploy there. I don't usually like to use click to mail for things like this. I think it's better if you just print it off and hand address an envelope and put a real stamp on it. Pretty much any hand addressed envelope somebody is going to open.
So, there you go guys. Hopefully you enjoy that. Just keep it in queue and whip it out at the right time and the right place and make some money on those burned out houses.
JP out.
Burned House Letter: Get Mine Now 🙂
Well, now that you better understand the components of this doc… I hope that you use it to level up your real estate investing game.
Ready to just grab mine for your own bag of tricks?
Awesome, here's how…
Step 1 ⤸
“Like” our Facebook page please?
Step 2 ⤸
Just leave a comment below sharing your honest feedback on the burned house letter I'm freely sharing with you. Whatever you think after hearing my thoughts behind it in the video above. Good, bad, and anywhere in between. Seriously.
Alternately, I’m also interested in hearing anything else (another resource or tool) that you’d like us to share in a future “Swipe & Deploy” like this. Do tell.
Step 3 ⤸
Then Chuck Norris will hand you over my template.
Totally serious. Just try it. 😀
Remember…
Obviously, you’re not going to find a burned-out house on every block, maybe not even in every neighborhood, but they are out there. Have your birddogs and other people keep an eye out for you.
So now, when you locate one, you won’t be wondering about what to do and how to make a deal with it… you’ll know exactly what to do, and in the process, you’ll be helping a family and an entire neighborhood.
great letter…I di not think one existed. This will help a lot.
awesome stuff for rei newbies glab to be apart of this team
i like this letter because is very respected to the people if a burn house thanks
Thank you for giving us this awesome letter to ad to our arsenal of awesomeness that you’ve been teaching. Thanks J-P!
Great idea, glad to have an idea that I have not thought of before. I do see a few possibilities in my area, and like the point to offer a fair price, understandably land and degree of remaining structure.
That’s awesome, I actually was thinking about this
Thank you
The letter seemed straight-forward and could be easily modified for other similar conditions. Thanks.
Good idea and seems to be well crafted. Do you know the percentage of returns you get?
Very good and to the point
I like the way you put this together
Very good and to the point
Great letter right to the point and lots of compassion.
Love this idea. Would love to have a copy of the letter to use.
Pretty clever idea, would have never thought about burned out houses. Thanks
Very cool!
Never seen a letter quite like this one!
The way you put it together was “Awesome” , greatly appreciated. This letter will be a great tool to have when needed.
wow this is an amazing leap for an inexperienced investor.
Awesome no fluff straight forward
ohhh wow love the wording on this letter. made with compassions and straight to the point. would love a copy of this letter. you guys are really awesome
That is a very nice and kind letter, I love it.
straight to the point and I Like it.
I like this letter sounds like you really care about their situation
Thanks for sharing. Never thought about it from this angle. Good stuff!
I am looking forward to using the letter for my next buy
I love it. Simple and compassionate.
I like it, let’s try it !
Thanks for the letter I’ve always wanted to know how this worked
Thank you for this burned out house letter. You guys really are great. Thank you so very much.
I think people in a burned out houses are very vulnerable and your letter acknowledges this.
This makes a lot of sense thanks.
very well drafted letter. I admire it.
Thank-you so much. Another way to help others. I really like the tone of the letter. If I were burned out, I would appreciate receiving a letter like yours.
That is really great, our neighbors house burned down a year ago, but the she died a year before so the family has done nothing to it, it is really an eye sore, we’ve offered to buy the property but they won’t say yes or no. I think that it’s in probate since the owner died without a will.
How do we approach her now?
Thanks this is truely awesome just the help I needed
Great Letter, it’s simple and to the point
Think you for sharing this info
This letter could come in handy.
Love what you’re doing here. Keep it up!
The letter you put together does not attack the owner or try to box them in a corner . It gives the owner a sense of having a way out of a tramatic situation . GREAT RELIEF
It’s always good to have new learning tools to reference. So I can be up to speed.
I really like to give it a shot with your letter thanks.
I’ve always wondered about burned houses, thanks for content.
You guys are awesome for giving this content. Thank you.
Great insight, especially as how wildfires have been so rampant these days.
This is an awesome free resource one of the many great tools you guys provide
Very useful tool for free
excellent info and game changer
..I’m looking for your burned apartment letter.. Thanks again..
Just sent a note to an owner of a burned house. Would like to see what your letter says. Thanks for sharing.
Thanks its awesome to get this at no cost.
Brilliant letter!!
Y’all are awesome for giving this to you at no cost as I just seen a burned down house.
Straight forward, non-imposing and compassionate.
Nice letter. Thanks for sharing.
I just drove by three burned out houses one just partially I would love to get in on this!
Nicely written letter. Thanks
I just happen to know where a burned house is. Great Awesomeness.
Nice, i like how its well put together. thanks!
This is an Awesome tool for my tool box. Thank you.
Aha Moment! You’re just too Awesome, thank you.
This is a great tool and much needed. I just saw a property yesterday and I was unsure of how to approach the homeowner.
Great tool.. I need it
Good letter. Respectful and simple
Considerate, helpful, professional-I love it!
I have indentified a property that is vacant and Burnt out in Essex County NJ. Kindly send me the letter template to contact the property owner.
This letter has come to me at the right time. It just so happens that there is a burnt out house about a block from where I live. I have been wondering if (and how) I should approach the owner.
Thanks JP
Awesome original tool! Thank you
This is Awesome, another tool to use in the arsenal, Thank you.
Great info! To the point and not too pushy.
Pretty good letter addressing a difficult and sensitive situation.
I like one page letters that get the attention of the buyer
Great letter, the letter is well written and hits all the high points.
This is a great letter….. benefits for the homeowners…
and opportunity for you.. nicely written……. clear , concise
and it felt good to me….
Nice job !!
You don’t leave a base uncovered. Thanks for the advice on presenting as a “Mom and Pop” business. That might work for me.
Hi, I love this idea of being able to offer someone a way out of there distress property. My hats off to you for this idea.
Another tool in the toolbox of well written letters.
Love everything you guys do! The letter has a nice approach.
A New Tool in my Real Estate Bag… I really like not being a burden and set it aside!! That is good… Thanks Wahid
Clever Investor is the Man but you JP, you sir, are killing it too… Love the content
Looking to add ways to get properties
Thanks JP this is a new possible market I haven’t explored. Thank you for the letter it is very respectful way to get your foot in the door.
Very Interested. We actually have two burned out homes within a mile from our house.
I am sure that this letter is awesome like all of your other forms
I’m just gonna keep getting all your freebies like this letter. It’s all good.
straight to the point and I Like it
Thanks again Patrick for another gold nugget of info. This letter is a good approach for a fragile situation. But it also to the point….i like it alot.
I have a burned property I’ve been looking it. This letter is great, and is respectful as well as direct. Thanks for providing it.
Simple& direct to the point
Excellent letter thanks for the letter
great letter thank you
Thanks, great information, simple letter and seems very effective and honest
Thank you for this generous gift which I intend to take full advantage of. Blessings
Sensitive but straight to the point
It’s g-r-e-a-t! I am trying to download the Burned House Letter (again).
Thank you.
i really enjoy you guys i always learn something
Great job, simple yet very succinct.
Simple and very respectful.
This is a market I have not really explored but I like it.
You guys are awesome for real, this is an eye opening letter to get that burnt houses from the owner.
Thanks for all your support.
LOVE IT, THE SIMPLER THE BETTER. THANKS
I like the small husband and wife approach. Feels homey and less pressure.
Good to the point letter