Here's My ‘Burned House' Letter
I have a question for you…
Have you ever driven by a burned-out house and wondered about it? Wondered how you might approach that owner, acquire the property and fix it up?
Well, you’re in the right place at the right time… because today, I’m going to share what I like to call my “burned house” letter. And not only am I going to show you the letter and explain how to use it, you get to download a copy for free.
JP Moses here, and I’ve used this letter for years quite successfully, and now it’s yours to use as well.
Uh, you’re welcome, my friend!
Now this is important…
You’ll want to keep in mind that you’re stepping into a rather delicate situation. This homeowner has suffered a great emotional loss, and perhaps, may have even lost a loved one or suffered an injury due to this fire.
So, a word to the wise is to handle with care. And as you’ll see in my video below, my letter can help you do exactly that, plus I’ve given you a few more helpful tidbits as well.
Here are a few other things you’ll take away from my video lesson about this letter:
⟶ Finding burned-out houses
⟶ Who to contact
⟶ How to create the best tone for the letter
⟶ How to present yourself and your company entity
⟶ How to create a subtle but effective call to action
Enjoy…
Video Transcription:
Hey, what's up guys? JP here and in this here video, I want to walk through a letter that I put together a few years ago that we will send from time to time when we come across a burned out property.
Alright, so burned houses are a little bit of a unique animal in that you can often get a seller to almost give them to you for nothing.
Why is that? Well, it's because in a lot of cases they're getting an insurance payment that is well above and beyond what they actually owe. The property, they may have a house that's worth , you know, $150,000 on the market. Maybe they owed $79,000. The thing burned to the ground.
Well, they're not just getting a check from their insurance company for 79,000 to pay off the mortgage… they're getting the amount of money it would take to rebuild that house in most cases. They might even in excess of a $150,000 many times.
So they're getting a check, it's a payday and they're going, oh, do I really want to rebuild here? Maybe I just want to take my money and go buy another house… or, maybe put a big fat deposit down somewhere.
So, I've really like farming burned out properties. In my area it has proven very hard to put my finger on the pulse of that list, like someplace that is a database of a burned out properties. I think it's got to exist, but I haven't cracked the code on it yet in 16 years.
You know, the fire department certainly has some kind of database of calls that they answer for fires. But I've tried man and try as I might have gone down to the fire department, I've talked to the fire chief and they just don't seem to want to give me that information. Some of you guys out there may have cracked the code on that. It's probably different even from county to county.
So regardless, even if you only ever did this on burnouts that you just happened to drive by, it's still a handy little letter to have at your disposal.
So, let me jump into it and just show it to you and you can download it here on the page somewhere in this lesson.
Our normal important disclaimer needs to apply here. This form is provided to you as is without any warranty of any kind of use it at your own risk and all that good stuff, right?
And here you go. Here's my little personal note. I came up with this template letter to mail out to any burned houses I happened to notice. I just take down the address and mail it directly to the burned house, trusting the good old USPS to forward it wherever it might need to go.
So, let's take a look at it.
Alright, right from the get-go, let me point out and just let me get the little Microsoft Word ribbon out of here. There we go, right from the get go. I'll tell you, this is the specific address. Obviously this is a date merge fields. So whatever today's date is, it should populate based on whatever your computer thinks today's date is.
Obviously, you want to put your information here, your return address, your name, and I want you to notice that I've got John and Mary.
There’re different schools of thought on this, but personally I think that I get a better result in my market when I come off as a mom and pop real estate investor, not the big, professional, slick, home buying company. Now other people will dispute me on that and have probably tested it and gotten different results.
I know my friend Cody Sperber takes a totally different approach. He'd much rather look like a big company show up wearing a polo with the logo on it and all that good stuff. I don't really know that there's a right or wrong. You kinda need to know the approach that you're going to feel the most comfortable in your own skin with. And bottom line, one approach is gonna work better with some people than others and it's going to go both ways. So I don't really think it's a right or wrong, but I personally over the years have chosen to try and frame our company as a small mom and pop operation.
So, got a wife and husband name here if you're married. I think that's nice little, you know, if that's the angle you want to take, that's how you can play it.
So here's the seller you know, I just take down the property address, go to the tax assessor's website and look up who the owner is and where their tax bill is mailed to and I mail a letter directly there.
There might be a landlord, might be a homeowner, and then of course you got to change who it's to—dear Mr. or Ms. Jackson in this case.
“Recently I noticed that your house has sustained extensive fire damage. I offer my sincerest condolences for your loss and an earnest hope that your loss was limited to only monetary damage.”
Now I start off that way because I don't want to gush. I don't want to come off as insincere, but you know, people could have lost their lives in this fire and I don't want to just get right down to business without at least acknowledging that there could be that there's definitely some loss here. They've lost a lot of memories, you know, a lot of family life that happens in a property.
There's trauma at some level that is has occurred here and hopefully it's only monetary and not a family member or something, so I don't go on and on. I think that would be counterproductive, but I do take a moment to offer sincere condolences and an earnest hope that it was limited to monetary damage.
And I get right to the point: “My reason for contacting you as simple. My wife and I are in the business of buying severely damaged houses like yours”.
Now that is front and center bold for a reason. I want it to stick out. You know, it's the first big message of the whole letter.
And notice again, my wife and I, of course if you're not married, you have to change that. Or if you're perhaps the wife, then you'll say, “my husband and I.” But again, that plays the way we like to frame ourselves.
“If at any time while you are working with your insurance company, you wish to consider selling your house and its present condition as is quickly and easily, please consider giving us a call. Here are some highlights if you wish to accept our offer to purchase your house…”
Now, let me take a moment while I'm thinking about it and point out that there's not a single exclamation point in this entire letter.
Why is that? Well, you know, most people who putting marketing piece together, they use a lot of exclamation points and a lot of, they kind of overdo the bold and Italics and underline. And it's almost like you've been conditioned to think that that's what gets people to respond. I think maybe once upon a time for a real narrow timeframe, maybe it had that desired effect. But any more people see that and a lot of times consciously, but probably even more so subconsciously as a turnoff. And they see it as if they're being marketed to, and that you're trying to persuade them of something.
What I don't want to do is try and persuade in this. I just want to make them aware of what I can do if it's a good fit for them, but I want to do it in as compelling a way as possible.
I want this letter and all of my marketing materials, frankly, to be laid out in a way that's easy to scan. I want to chunk down, I don't want any big paragraphs. I like the use of bullet points. I like the use of bold and underline as you can see here. But I like to use it tastefully. If you overdo it, you overdo it. It's just too much it loses the impact.
So, in any marketing that I put together, I'm always replacing exclamation points with periods or question marks. Question marks are great—they hook you. It's shaped like a hook, and you draw people in with it. There's not a lot of them in this one. But I would much rather make the same statement and put a period at the end then a question mark, because that one little difference could be the difference between somebody smelling bs in whatever it is that you said and not.
Okay? You may disagree with me, I don't know, a lot of marketers would, but that's my story and I'm sticking to it.
So that said, here's my list of bullet points and these are benefits, right? “We will offer a fair price for your property and pay all cash. We will offer you a quick no hassle closing.” And of course, as you're scanning this, what do your eyes do? What do you see? You start at the top usually, but then you're going to “Severely Damaged Houses”… these people buy severely damaged houses. Okay? “…Fair price….” “…All cash…” “
Quick note: So, you can scan this and kind of get the meat of it, right? It looks like that needs to be corrected. So “We will offer you a fair price for your property and pay all cash. We will offer you a quick no hassle closing. We want to make it as easy as possible for you. We want to buy your house as it is in its current condition.”
I've already said that, yes, but I'm saying it again here. “Current condition, we will take responsibility for all repairs. We have a proven track record of purchasing homes like yours. This is our full time business. You can completely avoid the hassle of hiring contractors, handyman, or inspectors for your home repair.”
This is actually very benefit-heavy. You know, think about a burned-out property—there's a lot of hassle associated with dealing with that situation. I mean, the moment that your house is burned, you still own it and you have a great big liability on your hands there. You have a dangerous situation perhaps. Some kids could get in there and start rummaging around and who's on the line if some kid goes in there to your previously burned out house and steps on a nail or the floor falls through you as the homeowner? So you know, this line is speaking directly to easing the pain of all the hassle associated with this.
“I realize that at such a time as this, it can perhaps seem overwhelmingly difficult to be burdened with so many decisions at one time. If this letter has happened to you at such a time, please either disregarded or set aside for future reference. We do not wish in any way to add to your burden. If, however, you wish to further explore the option of selling your house to us, please do not hesitate to call us at any time. There's no obligation and we will be more than happy to answer any questions you may have. Thank you very much for the generosity of your time. Wishing you the very best, John and Mary Buyers.”
And then of course all your information you're going to fill in there.
So, it's one page, one side. It's very simple and straightforward. I'm not in favor of waxing on and on about benefits and it's just all hype. I think you just want to clearly, simply state what's in it for them if it's a right, if there's, if you're a good fit for them, they should be able to read this letter and know that or they're going to keep it and explore it later, but there's not an ounce of hype here.
So there you go. This letter, like I said, just keep it in queue. Whenever you or somebody on your team comes across a burned out property, whip it out, send this thing out. You can even upload it into Click2Mail.com mail and have it ready to deploy there. I don't usually like to use click to mail for things like this. I think it's better if you just print it off and hand address an envelope and put a real stamp on it. Pretty much any hand addressed envelope somebody is going to open.
So, there you go guys. Hopefully you enjoy that. Just keep it in queue and whip it out at the right time and the right place and make some money on those burned out houses.
JP out.
Burned House Letter: Get Mine Now 🙂
Well, now that you better understand the components of this doc… I hope that you use it to level up your real estate investing game.
Ready to just grab mine for your own bag of tricks?
Awesome, here's how…
Step 1 ⤸
“Like” our Facebook page please?
Step 2 ⤸
Just leave a comment below sharing your honest feedback on the burned house letter I'm freely sharing with you. Whatever you think after hearing my thoughts behind it in the video above. Good, bad, and anywhere in between. Seriously.
Alternately, I’m also interested in hearing anything else (another resource or tool) that you’d like us to share in a future “Swipe & Deploy” like this. Do tell.
Step 3 ⤸
Then Chuck Norris will hand you over my template.
Totally serious. Just try it. 😀
Remember…
Obviously, you’re not going to find a burned-out house on every block, maybe not even in every neighborhood, but they are out there. Have your birddogs and other people keep an eye out for you.
So now, when you locate one, you won’t be wondering about what to do and how to make a deal with it… you’ll know exactly what to do, and in the process, you’ll be helping a family and an entire neighborhood.
As an Ex – Fire Fighter, I like your approach in first considering the owners concerns.
Great letter great structure very helpful for newbies that are just getting started thank you and Be Blessed!!!
I have seen a few fire damaged properties and didn’t have a good approach. This is great!
Thanks for sharing your letter on how to approach owners that have experienced a fire. I happen to come across a burned home the other day in my property research and wasn’t quite sure how to approach. Your letter will help a lot.
This is a great letter which will help me approach a delicate situation. Thanks much
I never thought of ever making an offer on a burnt out property, because just as its mentioned that if it were owner occupied or someone was fatally injured in the fire, you’d have to be careful and show a certain degree of compassion when contacting motivated sellers with burnt houses. But after reading the script and the way its to be presented. I think I’d be able to approach owners in this type of situation with more confidence. Thanx! AwesomeRei!
Excellent letter to copy for burned houses.
Keep forgetting to use this. Thanks for the reminder and content
This letter will be handy in my marketing for motivated sellers thank you so very much.
I love the letter. I just took down the address of a burnt house yesterday. Ill be sending this letter as soon as I get it!
Thanks
James
Great letter.
Great mkmdset in dealing with these types of homes.
Thankyou.
Great, just what I needed
out standing
Thank you for this. Yes I think this is great to have. Just another way to help someone.
This is a brilliant idea JP. I aways thought to myself what do the city do with burned out houses. And here you go JP answering my thoughts of questions about the burned out houses they are such a eye sore’ on any block. I do appreciate you sharing this with me and others. Thanks for the vital infor I’ve been receiving from REI Wealth Network.
I just was scrolling back and saw this earlier email. Please have Chuck Norris make this letter available to me.
Good stuff thanks
This here video was a good one. Burned out houses… very interesting.
The burn house information is great and sensible
Love this content! Keep it coming JP!
Now I’m thinking of the firefighters I know and the actual, technically, birddogging they’d do for me. Great Idea.
Haven’t personally seen a lot of burned out houses but I’m sure they are around. Was thinking I might be able to use a “version” of this letter for a house that looks in sad shape and is maybe abandoned. I’ll give that a shot.
Thank you for the information
Very well put together letter. Thank you so much.
Actually, I have seen one while driving. I was thinking about it, but not seriously, until now. Thanks JP.
Theres several in my area, this will be a great addition to the arsenal. Thanks
Great video. Love the empathy shown. Not a ounce of hype at all!
Should do the trick!
I Never Thought of Vancant Burnt Houses. Really Creative.
Hi JP,
This “burned out” home letter is a great idea.
It will be very helpful to me and locating
burned out properties in the Georgia area.
Thanks.
Thank you for this free burned out house letter. I appreciate you explaining your experience with what has worked and not worked in creating the letter.
Thanks again for another awesome marketing piece!!
Hello, thank you for sharing this. I love the letter most of all I love the empathy that is shown it sounds very genuine and respectful. I love the way you out the owners needs and feelings first by acknowledging this is a difficult and stressful time and telling them if this letter comes at a bad time to disregard or save for future references. Love, love, love it. Thanks again for sharing it’s obvious alot of thought was put into this letter.
Tonya Hickson
Mesquite.,Texas
Hey JP,
Awesome approach to what could be a very delicate situation, with a potentially hurting, and sensitive home owner who is already suffering a loss. To what extent is unknown of course.
My wife and I came across a property just last week which clearly is vacant, and has been for quite sometime. After parking the truck and walking to the front of the home we found a relatively small tag near the front entry door, it basically just said something in the way of stay out ordered by the fire marshal.
Not in those exact words but you get the idea.
There is no visual fire damage that we could see from the outside so we have been wondering exactly the right approach to take contacting the home owner.
I believe that your letter may just be the answer that we have been searching for. I believe that if we edit, change the wording some that we will be able to approach the owner in a professional yet sensitive manner.
We have been working at getting this thing going, even though it has been slow go due to many other areas of life right now, we know that all information, and knowledge such as this that we are able to pick up is going to help us get off to a successful start in the real estate market, and we can’t thank you, and Cam enough.
We will keep you posted on the results of our first attempt using a letter similar to this one.
Thank you again for all the help, and knowledge that you offer.
Sincerely,
Kenny & Angela
Livingston Texas
Again thanks for sharing your expertise and experience I am appreciative of all wishing you guys the best continued prosperity.
Another good dose of awesome before I go to sleep. This is Great information that I wouldn’t even think of. Thanks for the knowledge!
The letter is soft and personal with promise. It doesn’t come off as a money-grubber with no feelings.
Thanks , excellent information . I know about a property that you had lost and is abandoned
Burned out houses? I see some local.
Soaking up as much information as I can to get off on the right path. Looking for Good letters…..
great information
I didn’t get the letter. What did I miss?
@John it should be in your inbox by now. Please check your spam folder too.
Thanks for this. The reasoning was as valuable as the letter.
Thanks again.
I wasn’t aware of an opportunity with burned out houses. Learning with your program every day. Thanks for the information.
Great letter. To the point but compassionate as well. Thanks for the great letters.
Dear JP I just wanted to thank you for this letter on burned-out properties it comes in very handy in my neighborhood
You guys are great for making a video about burning houses, you never want to be insensitive or not careful about what you say about certain properties. So this is a great resource .
I’m trying to buy a multifamily unit with fire damage. Love to learn how you did it.
About a year ago my wife and I EVERY SUNDAY on our way to Church passed by this Burned Out House. I affirm to you all I saw where dollar signs, however then I was not in position to move on it.
Well, as the weeks went by the house was demolished, removed and New Construction went up in its place. I WAS SO HOT (Yes, Pun intended)!!!!
Looks great to me can’t wait to start
wow great idea, i used to see these houses and think they need a fix up but it never cross my mind that i could actually reach out . thanks for the heads up
Awesome letter dude
I have so many burned out houses around my city, I sure could use this letter.
Putting myself in the current owner’s position, I would be encouraged to receive a compassionate communique like this. Simple, direct and basic. What a great start.
Love it!
Thanks for this letter. I have not thought about these homes.
I had not even thought about these types of homes. Thanks
I love this idea! I was not even considering burnt out houses before I watched this video.
loved the letter, wish I have it before I lost my deal. I need this letter in case a get another burned out house
I’m new investor, i had found a burned out house didn’t know what to do next. I wish I had your letter before I wouldn’t have lost the deal. awesome letter.
I see a few houses that are burned, I definitely want this letter!
I think it’s a good mix of being forward and addressing a delicate situation. I’m from an area where recently many people lost everything in wildfires. Wondering how damaged is too damaged ? Would you offer on a place that’s more than 50% burned for instance?
The letter is direct and to the point, without coming across aggressive. I like it!
VERY GOOD INFORMATION
I sure intend to use it.
Wonderful idea im going down to my local Fire Station today to inquire..
EXECELLENT LETTER
Appreciate the information greatly.
Thank very much for the info and breaking it down very useful
This is greatly appreciated. It can prove to be very useful.
Great letter Thank very much for the info very useful
Great, thoughtful letter and perfect idea for Don’t Wanters”
If I use, I will have to modify to fit me.
I think it’s a super letter thank you
Thing outside the box is great, and a way to help the homeowner at the same time
Wow perfect I have a couple guys on my team who are fireman !
Like.
Another Plus to Add to my Book.
Thanks JP.
Respectfully
Thanks for this valuable letter
Great Article. I working with probate on a burn out at the moment.
Guys fantastic info. Great wording under the homeowners distress. Know several firefighters in 2 different counties.
Will talk to them and see if they are willing to bird dog.
Thanks in advance for sending the letter.
Looking forward to the letter. It is important to keep in mind that burned out houses require specialized rehab.
Thank you for sharing.
This is a very good market for maybe one or two per year
Very informative video and the letter is carefully crafted so if it’s working for you I wouldn’t change a thing.
Thank you for the letter
Another niche in the game
I enjoyed the letter vey humble approach. I
can relate to the burned out letter since as
a child we had two fires, one was deliberate
on Christmas Eve another was heating oil
from the furnace that the fireman saved my
youngest sister.
Thank you
Awesome thank you!
Ive passed burned out houses and I wondered how to get in touch and what to say to the owner.
I just heard about this niche. Thanks for the info!
Great letter. thank you for sharing it.
Awesome. Have to be sensitive with the Letter, to sellers who lost it all.
sounds interesting would love to engage
EXECELLENT SUPPORT SERVICES
Awesome letter, I was wondering how to approach that situation. Thanks
As usual…awesome!!!
Awesome! Thank You!
Great letter, good timing. Just saw one yesterday.
I liked the burned house concept. Thank you for the letter .
I think it’s perfect!!! I drive by this house every day that caught fire a month ago and wondered if I could get this under contract! Thank you.
JP, you are awesome (and so generous as well).
This is just what I was looking for. I just seen a very nice home 2 weeks ago.
I loved the video. Trying to get the burned house letter.
GREAT LETTER STRAIGHT TO POINT.
Great letter. Nice approach to a emotional situation.
Very generous of you to give up the goods like this ! Most excellent ! I will let you know when it bears fruit. Thank you
This will come in early handy in the town I live in. Thanks for the awesome info!